At Zurich we truly value and embrace inclusivity. We believe that diversity and inclusivity is not just a buzzword, but a fundamental aspect of our culture and success. We have partnered with Purple Tuesday, a global social movement which focuses on enhancing the customer experience of people of determination (POD) . Through this partnership we strive to create an inclusive and accessible environment for all customers, especially POD and their families. We are fully committed to raising awareness, promoting a deeper understanding, and adapting our solutions to provide improved accessibility for POD.
Zurich Purple champions
As part of our ongoing commitment to improve the experience of POD customers we formed the Purple champions who are our key front-line employees and trained them to provide more inclusive customer experience. The training sessions aimed to enhance the communication skills when interacting with POD.
In 2022, we collaborated with Victor Sitali and created three video with sign language as part of our inclusive content. Victor is a fine artist and holds a BA in Graphic Design. Born and raised in Zambia, he has been living and working in the UAE for over 10 years. Hearing impaired since the age of three, he found a way to express himself through painting seven years ago. His motto is “My voice is heard through the work of my hands.”