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No getting away for businesses from putting in more on social impact

Thought leadership | Read | March 13, 2023

Today’s market for talent continues to be hyper-competitive. In this context, our CEO Mufazzal Kajiji recently had an opinion piece published on Gulf News, arguing for the importance of social impact as a key driver of business success, in addition to being a factor of growing importance among employees today.

In the piece, he outlines what businesses stand to lose if they adopt a singular profit-driven approach and offers key steps on how companies can become more socially conscious – while aligning to their employees’ concerns and organisation’s core values.

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