Our brand

The heart of the Zurich brand

We exist to help people understand and protect themselves from risk. Since 1872 we have applied our expertise and experience to give our customers the very best protection for the things they value. This is our mission and the authentic truth that has been and always will be at the heart of the Zurich brand.

Putting your needs at the centre of our business 

We put you at the centre of everything we do. Through constant dialogue with our Z-One community, we work hard to understand what you need and how we can help you. Z-One is an online platform through which a representative group of people in the Middle East provide us with valuable input into our products and services.

Our brand is not just about advertising or a logo: it’s about how we connect better with our audiences. It's about what we do every day; through the way we communicate with our customers, with each other, and with the wider world. Ultimately our brand reflects who we are as a company and is brought to life by our people in every aspect of our daily work.

We are here to help you get ready for everything life has to offer.

Helping you to be Ready For Life.

Remember the time you saved the day by having a spare key when you were locked out? What about when you had a power-bank to charge your dying phone battery during the school concert, so you could record your child's first performance? Now think of the larger things in your life; family, financial security and retirement…

Being prepared is not about predicting what tomorrow might bring, but being confident that you’re ready for it. It’s about knowing that the most important things in life are in safe hands, allowing you to feel alive and not just live, and enjoy the magic in being spontaneous because you are already in control.

We listen so you can start the conversations. We are careful for you to be daring. We are ambitious for you to be dreamy, and we are here for you to be ready for life.


Empowering our community through sport

In the spirit of being ready for life, we are delighted to be involved with a range of dynamic sports initiatives within the Middle East.

Sports connects you to your community, to your team as well as yourself. It helps you unlock your potential as you see amazing displays of skill, determination, and spirit, helping you be ready for life.

Zurich Middle East shares your love for sport, whether it’s Golf, Rugby or Cricket. We are the official sponsor of the DP World Tour Tournament Championship, and title sponsors of the Zurich Cricket Sixes and Zurich Corporate Touch 6s tournaments.

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