Our global communication platform
Our Global Communication Platform -“For those who truly love”- helps us to connect with our audiences. This platform brings our brand to life and is based on a simple insight that when you truly love something - or someone - you want to protect it in the best possible way, with the protection that only Zurich can provide.
Since its launch the campaign has leveraged the platform through television, billboards, print, digital advertising, and events across multiple markets. Instead of focusing on prices and or products, it appeals to the emotions.