Taru Singhal  - Head of IFA Distribution

Four reasons we love cricket

It wouldn’t be entirely inaccurate to say that Indians love cricket more than any other sport. While other sports like football and hockey (our national sport) are quite popular in certain regions of the country, cricket is still the hegemon and holds sway over most hearts in the nation. As the second most-viewed sport in the world, the fan base doesn’t just center around the Asian subcontinent, but extends to England, Africa, Australia and even parts of North America. Here at Zurich, we are passionate about giving young talents and passionate sportspersons an avenue to realise their potential. The formation of Zurich Cricket Sixes - a one-day tournament with sixteen corporate teams from the region – extends from this philosophy.Watch out for all-rounder West-Indies cricketer Andre Russell who will exclusively join us on the day to impart some cricketing techniques, meet the guests and congratulate the tourney winners!

1. A mental game

Be it calculating score projections and run rates, strategizing over power-play overs or attempting mental gymnastics to figure out the scoring (who can forget the Duckworth-Lewis system?) cricket brings mental stimulation that keeps you hooked throughout. For those who enjoy mathematics, computing, finance and accounting, cricket offers the perfect stimulus, an effective way to exercise those brain-muscles.

2. A renewed focus on fitness

Over the years, Cricket has now embraced a more holistic approach to fitness such as speed drills, rigorous warm-ups, strict nutrition, biomechanics and other forms of functional fitness that have produced discernible results in the way the game is played. Such discipline has been championed by professional players and coaches like Steffan Jones who recognize the significant increase in match frequency, the hectic schedules and fast-paced nature of the game that make today’s players more prone to fatigue.

Mental and physical well-being is also a core part of Zurich’s brand promise, as we encourage you to stay energized, take charge and be ready for life.

3. Its rising popularity and potential

What was once an English summer game has become a celebrity-infused, glamorous, billion-dollar industry. The rise of IPL has made cricket a global phenomenon. Cricketers are rock stars with whom politicians, industrialists and celebrities such as Bollywood stars want to share a podium with. In addition to this endorsement, it has offered great opportunity to fresh and emerging talents to showcase their talent and build a career – becoming the launching pad for international players such as Australian all-rounder Pat Cummins and the bowling sensation, Jasprit Bumrah was IPL.

It has led to the spawning of many leagues such as the Pakistan, Afghanistan or Bangladesh Premier Leagues and - closer to home – the Insurance Premier League. Opening doors for many young aspiring players giving them opportunities to display and nurture their talent. On a wider level, the popularity of the sport has grown significantly with more men and women outside the cricketing fraternity enjoying the punchier format of the game.

Here at Zurich, we are passionate about giving young talents and passionate sportspersons an avenue to realise their potential. The formation of Zurich Cricket Sixes - a one-day tournament with sixteen corporate teams from the region – extends from this philosophy.Watch out for all-rounder West-Indies cricketer Andre Russell who will exclusively join us on the day to impart some cricketing techniques, meet the guests and congratulate the tourney winners!

4. It brings people together

Ultimately, cricket is a sport that unites spectators from all over the world. NRIs – and an increasing number of other expats - know only too well the mania that cricket tournaments bring. It’s a time where families, friends, colleagues and strangers bond over exciting discussions and analyses in support of their team.

With increasing global admiration from nations such as Canada, Netherlands, Ireland, Afghanistan and the United Arab Emirates who are making their mark in the sport and the increasing attention and challenge to mental health and fitness, it’s clear that cricket is here to stay. And flourish!

To find out more about Zurich and cricket, click here

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