Expert John Astrup
Zurich IQ
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John Astrup,
Investment Product Manager

“Ultimately I want to answer the question - how can we modify our natural behaviours to increase our chances of investment success and more importantly enjoy the journey?”

The resident Savings & Investments expert at Zurich Middle East, John works with fund managers to develop robust, flexible and bespoke solutions that cater to the varying needs, goals, risk appetites and attitudes of our local community.

Through his extensive experience, one of the most important things John has learnt is the impact of behaviour on investing - he understands that the biggest barrier to achieving long term savings and investing goals is often the investor. In his articles, John looks at some of the central tenets of investing through a behavioural lens. He provides real, actionable guidance and practical applications for everyday investors.

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